“I really like understanding people’s problems.”
I spend a lot of time in conversations with friends, users, and teams trying to understand what they actually need — not what they assume they need. I help businesses extract value from existing IT systems and streamline technology landscapes cluttered by years of departmental silos.
My recent work concentrates on AI adoption, moving beyond prompt optimisation toward workflow redesign. AI tools in small and medium businesses can reshape operational processes while building capability without creating technical debt.
What I’m Interested In
User Experience — I can not help it. Every app, every form, every business process, I am always looking at it. I constantly evaluate whether systems are intuitive and consider how they might be improved or rebuilt.
Technology & Learning — I maintain continuous learning through podcasts on business, technology, and AI during commutes. You should never stop learning.
AI — I address widespread anxiety about artificial intelligence by demonstrating practical applications relevant to individual roles, helping people transition from intimidation to curiosity about the technology.
Outside Work
I prioritise time with my children while they are still willing to hang out with me. Beyond that, I balance numerous hobbies including mountain biking (particularly Victoria’s trails), morning swimming, photography, 3D printing, home automation, drawing and sketching, and collecting bags for every possible scenario.
The Meaning of “42”
The site name references Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, where 42 is the answer to life, the universe, and everything. I connect this to the question: “How many roads must a man walk down?” — representing my desire to walk down as many roads as possible.
I never know what is around the corner, and I do not regret any roads I have travelled.
