I’ve been carrying bags for over 20 years in IT — including early Crumpler bags before they sold to venture capitalists — and none of them adequately meet my current needs as a parent.
The primary challenge: there aren’t bags designed specifically for family outings. Children require drink bottles during activities, but most bags don’t accommodate multiple bottles on the exterior. This is critical — when one leaks (and it’s not if, but when), if they are inside the bag, everything gets damaged.
My typical outing involves carrying three drink bottles, snacks, and children’s jumpers that accumulate throughout the day.
Existing options fall into two categories: specialised drink carriers or standard backpacks, with nothing bridging both functions.
Is this a genuine market need, or just a personal preference? I suspect others share this pain point in family outings.